Discover innovative active lifestyle products designed to enhance your health, wellness, and performance. Joe Pavlik is your ultimate destination for elite personal training and premium fitness products.
Joe has dedicated himself both personally and professionally to the world of exercise, fitness and performance nutrition and has established himself as a health and fitness industry veteran and bio-hacking pioneer. With over 25 years of professional experience as a formulator in the nutraceutical, dietary supplement and performance nutrition field, Joe is recognized and respected by his colleagues as one of the industry's foremost leading authorities on performance nutrition, natural health and anti-aging therapies. He's formulated hundreds of products and programs for everyone from world-class athletes, Olympic Gold Medalists and stars like Sylvester Stallone.
During Joe's youth and teen years his focus was on middle distance running where he discovered his passion and love for hard training and his uncanny ability to handle incredibly exhaustive training workloads and physical pain. Joe won hundreds of races in CYO, High School and road race competition while breaking numerous records along the way, many which still stand 25 years later.
After enjoying a successful running career at Cleveland Saint Ignatius Hight School Joe turned his athletic energy into bodybuilding training, while continuing his education in the areas of business and exercise science. During this time Joe competed in over 25 bodybuilding competitions, winning his first show in NPC Midwest States in 1995, and his last competition, the NPC Collegiate Nationals in 2003, before retiring from the stage to direct his focus to the business side of the fitness industry.
Joe applied his love for science and marketing to the world of performance nutrition, developing products for many of the sports nutrition industry's top brands including Sylvester Stallone's Instone Nutrition Line, Vyotech Nutritionals, Trionix, Hypnotix and Muscleology Sports Nutrition.
Having experienced success on both ends of the fitness spectrum and having a passion and understanding on how to achieve success in each, Joe launched a publication targeting the everyday fitness enthusiast looking to achieve ultimate fitness.
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